There are lots of ways to market a site, but SEO is one of the most effective. Why? Because it's about getting your site noticed by search engines and people use those search engines all the time! So if you want people to visit your site, you need an SEO company on your team because they use SEO strategies to help drive traffic to your website.
When you optimise your website for search engines, you make it more likely to show up when people search for keywords related to your business or industry. This is important because it means that people who are looking for what you offer will be able to find you and click through directly from the search engine results page (SERP).
And that's not all! search engine optimisation also helps with rankings on Google Maps, which means that if you have a brick-and-mortar location, potential customers will be able to find it easily when they search for directions or local businesses.
So if you've been thinking about optimising your website but aren't sure where to start, don't stress! Here are some tips for getting started:
Quick Loading
1) Make sure your site loads quickly and responsively across all devices - this will help ensure everyone can access your content easily and quickly no matter what device they're using.
Quality Content
2) Make sure that your site has quality content on every page - this will help ensure that people will want to stay on your site longer and keep coming back!
Use of Keywords
3) Use keywords wisely in both your content and your meta tags - this will help ensure that you're reaching the right people and that Google knows what your site is about.
Good Design
4) Make sure your website design is easy to navigate - this will help ensure that people can find what they're looking for quickly!
Use of Images and Videos
5) Use relevant images, videos, and other media - this will help keep visitors engaged with your content!
CTA
6) Have a clear call-to-action on every page
From keyword research and on-page optimisation to content marketing and mobile optimisation, these strategies will help you improve your website's visibility in search engines and attract more visitors to your site.